Social Media Marketing

Retailers arguably have the most to gain from social media marketing.

And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Social media for retail is centered around the customer journey. Maybe someone’s learning about your brand for the first time. Perhaps you’re looking to reach former or current customers. Retailers can’t afford to stick to a single social platform. While putting all of your efforts into one channel might keep you from spreading your resources thin, doing so also means leaving money on the table.


And yes, recent stats point to just how important Instagram is for retailers today in terms of social selling. That said, there’s more to social media for retail than the ‘gram. Let’s take a quick dive into how retailers can spread their social presence across multiple platforms while taking advantage of each channel’s strengths and best practices. Lululemon manages to tick all the boxes of what it takes to run a thriving brand account on Instagram. Stunning product photos? A distinct brand voice? Clear calls-to-action to entice customers? It’s all there in black-and-white.


Market Your Business on Facebook

Offline retail brands now consider Facebook and social media marketing as a necessity, not a luxury. With a little market research and planning, retailers can use Facebook particularly to exponentially grow their sales and brand awareness.

There’s no mistaking the podium Facebook has cemented itself on as one of the premier platforms for social media marketing for retailers.

It’s no longer a luxury for retailers, but a necessity.

By optimising their Facebook business page and taking advantage of Facebook’s business features specifically tailored for retail businesses, retailers can use the platform to exponentially grow their business.

Google My Business

Why is it important for the businesses to list themselves on Search & Maps?

Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them

Google My Business helps businesses attract more customers, find out how Azizi Media is helping local businesses manage Google My Business to drive more customers directly to their business



Looking to Maximise Your Use of Instagram for Business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

Instagram only looks set to grow, and reports have suggested that more and more users are shifting their attention towards Instagram, and away from Facebook. It won't make sense for all brands, but if you think there might be an angle for you, then we can certainly help