Retailers arguably have the most to gain from social media marketing.
And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.
Social media for retail is centered around the customer journey. Maybe someone’s learning about your brand for the first time. Perhaps you’re looking to reach former or current customers. Retailers can’t afford to stick to a single social platform. While putting all of your efforts into one channel might keep you from spreading your resources thin, doing so also means leaving money on the table.
And yes, recent stats point to just how important Instagram is for retailers today in terms of social selling. That said, there’s more to social media for retail than the ‘gram. Let’s take a quick dive into how retailers can spread their social presence across multiple platforms while taking advantage of each channel’s strengths and best practices. Lululemon manages to tick all the boxes of what it takes to run a thriving brand account on Instagram. Stunning product photos? A distinct brand voice? Clear calls-to-action to entice customers? It’s all there in black-and-white.